THE ROLE OF KNOWLEDGE MANAGEMENT PROCESSES IN ACHIEVING AND ENHANCING SUSTAINABLE COMPETITIVE ADVANTAGE (A FIELD STUDY ON PRIVATE UNIVERSITIES IN ALMUTHANNA GOVERNORATE). World Bulletin of Management and Law, [S. l.], v. 22, p. 176–185, 2023. Disponível em: https://www.scholarexpress.net/index.php/wbml/article/view/2831. Acesso em: 18 apr. 2026.