PRAGMALINGUISTIC FEATURES OF TEXT AND LANGUAGE ADVERTISING

Authors

  • Ibadullayeva Surayyo MA researcher of Urgench State University, Khorezm, Uzbekistan
  • Bahodirova Feruza Bahodir qizi (PhD)Senior lecturer of the Department of Roman-German philology, Khorezm, Uzbekistan

Keywords:

Linguistic features, advertising, Pragmatic features, implicature

Abstract

This article emphasizes the scientific basis, text and language of advertising. Formation of speech of advertising depends on cultural feature and distinguishing literary texts. The aim of this work is to provide an up-to-date account for the language used in advertising from linguistic and stylistic points of view.

References

Bussmann, H. (1998). Dictionary of Language and Linguistics. 2nd Ed.

Routledge: New York.

Cook, G (1996). The Discourse of Advertising. Routledge: New York. English file (2005)

Leech, G. (1998). English in Advertising: a linguistic study of advertising in Great Britain. Elsevier B.V.:London.

Richards, Schmidt, (2010). Longman Dictionary of Language Teaching and Applied Linguistics. 4nd Ed. Pearson Education Limited, Longman.

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Published

2022-10-22

Issue

Vol. 15 (2022): WBSS

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

PRAGMALINGUISTIC FEATURES OF TEXT AND LANGUAGE ADVERTISING. (2022). World Bulletin of Social Sciences, 15, 75-77. https://www.scholarexpress.net/index.php/wbss/article/view/1524