LINGUOCOGNITIVE FEATURES OF PRECEDENT UNITS IN ADVERTISING TEXTS

Authors

  • Allaberganova Nilufar Matnazar qizi Basic doctoral student Tashkent State University of Uzbek Language and Literature named after Alisher Navoi

DOI:

https://doi.org/10.17605/

Keywords:

Precedent units, advertising discourse, cultural context

Abstract

This article analyzes the use of precedent units in advertising texts - that is, familiar expressions and text units taken from a cultural, historical, literary or political context. The role of precedent units in advertising communication in attracting attention, instilling trust and increasing effectiveness is revealed. The article also studies the functional approach to these units, their significance in linguistics and intercultural communication, and their contribution to modern advertising styles.

Downloads

Published

2025-09-15

Issue

Vol. 50 (2025): WBSS

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

LINGUOCOGNITIVE FEATURES OF PRECEDENT UNITS IN ADVERTISING TEXTS. (2025). World Bulletin of Social Sciences, 50, 25-26. https://doi.org/10.17605/