Muhammad Najm Abd, Salima Hadi Musa and Prof. Dr. Hamed Kazem Meteb Al Shahbawi 2023. INNOVATIVE MARKETING AND RELATIONSHIP IMPROVING THE COMPANY’S REPUTATION: AN APPLIED STUDY AT COMPANY SOUTHERN GENERAL CEMENT / KUFA CEMENT FACTORY. World Bulletin of Social Sciences. 19, (Feb. 2023), 142-155.