Muhammad Najm Abd, Salima Hadi Musa and Prof. Dr. Hamed Kazem Meteb Al Shahbawi (2023) “INNOVATIVE MARKETING AND RELATIONSHIP IMPROVING THE COMPANY’S REPUTATION: AN APPLIED STUDY AT COMPANY SOUTHERN GENERAL CEMENT / KUFA CEMENT FACTORY”, World Bulletin of Social Sciences, 19, pp. 142-155. Available at: https://www.scholarexpress.net/index.php/wbss/article/view/2243 (Accessed: 23June2025).