THE IMPACT OF MARKETING ETHICS ON IMPROVING PERCEIVED SERVICE QUALITY AND MAXIMIZING COMPANY VALUE (AN APPLIED STUDY ON A SAMPLE OF BANKS LISTED ON THE IRAQ STOCK EXCHANGE). World Economics and Finance Bulletin, [S. l.], v. 17, p. 269–282, 2022. Disponível em: https://www.scholarexpress.net/index.php/wefb/article/view/1905. Acesso em: 18 apr. 2026.